Holliwood Stars Nail 

Magazine Ad Campaign

This campaign had a revolutionary approach to the nails care products' promotion. If you take a look on the specialized magazines, you'll see that they’re full of hands and feet, flowers, butterflies and beutiful stones… We decided to put it in another way. The first campaign is based on irony and the concept of beauty in art throughout centuries. The second one is not about the aesthetic results but about the practical effect and benefits of the product. In a magazine full of feminine images and women portraits, you suddenly stumble upon a handsome man's picture. The high visibility of the brand, and its ironic, contemporary and strong identity pops out from the magazine.