kyakodesign | valentina pirritano
![](https://static.wixstatic.com/media/0e160a_8970c64fc1da4707a00006651036d41c.png/v1/fill/w_55,h_55,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/0e160a_8970c64fc1da4707a00006651036d41c.png)
Campagne di Comunicazione
Stessi messaggi, differenti media.
![Campaign Concept](https://static.wixstatic.com/media/0e160a_072e032067c64bc48a735df1311fd465~mv2_d_2433_1931_s_2.jpg/v1/fill/w_147,h_117,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_072e032067c64bc48a735df1311fd465~mv2_d_2433_1931_s_2.jpg)
client: Techint 2015
![Paper Poster](https://static.wixstatic.com/media/0e160a_9f75b724a2f948ad9031ad582c7f88a8~mv2_d_2480_3508_s_4_2.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_9f75b724a2f948ad9031ad582c7f88a8~mv2_d_2480_3508_s_4_2.jpg)
client: Techint 2015
![Can Poster](https://static.wixstatic.com/media/0e160a_622b4ab4283f40f7919f3954b794ba0c~mv2_d_2480_3508_s_4_2.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_622b4ab4283f40f7919f3954b794ba0c~mv2_d_2480_3508_s_4_2.jpg)
client: Techint 2015
![Campaign Concept](https://static.wixstatic.com/media/0e160a_072e032067c64bc48a735df1311fd465~mv2_d_2433_1931_s_2.jpg/v1/fill/w_147,h_117,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_072e032067c64bc48a735df1311fd465~mv2_d_2433_1931_s_2.jpg)
client: Techint 2015
![trashcan label](https://static.wixstatic.com/media/0e160a_3d176a4469d8473abe69a147359a136d~mv2_d_2894_2480_s_4_2.jpg/v1/fill/w_147,h_126,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_3d176a4469d8473abe69a147359a136d~mv2_d_2894_2480_s_4_2.jpg)
client: Techint 2015
![trashcan label](https://static.wixstatic.com/media/0e160a_32db1e659490495d8941a62e49771e66~mv2_d_4134_2953_s_4_2.jpg/v1/fill/w_147,h_105,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_32db1e659490495d8941a62e49771e66~mv2_d_4134_2953_s_4_2.jpg)
client: Techint 2015
![trashcan label](https://static.wixstatic.com/media/0e160a_1928c41539eb45b693b10efa11318961~mv2_d_3973_3189_s_4_2.jpg/v1/fill/w_147,h_118,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_1928c41539eb45b693b10efa11318961~mv2_d_3973_3189_s_4_2.jpg)
client: Techint 2015
![trashcan label](https://static.wixstatic.com/media/0e160a_3d176a4469d8473abe69a147359a136d~mv2_d_2894_2480_s_4_2.jpg/v1/fill/w_147,h_126,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_3d176a4469d8473abe69a147359a136d~mv2_d_2894_2480_s_4_2.jpg)
client: Techint 2015
![Web Banner](https://static.wixstatic.com/media/0e160a_906122db9d614b4781224984294ac896~mv2.gif)
client: Techint 2015
![Web Banner](https://static.wixstatic.com/media/0e160a_906122db9d614b4781224984294ac896~mv2.gif)
client: Techint 2015
Techint
Campagna riciclo
La campagna si basa su una citazione del famoso quadro di René Magritte "Questa non è una Pipa", del 1928-29.
Dire alle persone che devono conferire i rifiuti nell'apposito contenitore è cosa piuttosto pedante e fastidiosa, per questo la campagna si focalizza sul fatto che ciò che consideriamo come un rifiuto, non è quel che sembra. Il gioco è appunto tra il significato originale della citazione "questa non è una pipa, in quanto disegno di una pipa" e " questa non è una lattina, in quanto sì disegno ma soprattutto insieme di materiali preziosi ed energia": vogliamo davvero buttare via tutto questo?
La campagna prevedeva quattro poster A4 (metallo, plastica, carta, batterie) da appendere nelle bacheche degli uffici, un banner web ed una nuova segnaletica per i cestini. Per i testi specifici, Kyakodesign si è avvalsa della collaborazione di un giornalista scientifico professionista, Mauro Mennuni.
![World-Underground Poster](https://static.wixstatic.com/media/0e160a_71b1d676477a446eb7d92626e049bb3d.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_71b1d676477a446eb7d92626e049bb3d.jpg)
client: Techint 2015
![World-Underground Poster](https://static.wixstatic.com/media/0e160a_71b1d676477a446eb7d92626e049bb3d.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_71b1d676477a446eb7d92626e049bb3d.jpg)
client: Techint 2015
![World-Underground Banner](https://static.wixstatic.com/media/0e160a_ca643d5d1f8249c5bd4c1a5cc0bd3c8b.gif)
client: Techint 2015
![World-Underground Banner](https://static.wixstatic.com/media/0e160a_ca643d5d1f8249c5bd4c1a5cc0bd3c8b.gif)
client: Techint 2015
![World-Underground Banner](https://static.wixstatic.com/media/0e160a_d558e183ca874434ba6b2efcae01a95f.gif)
client: Techint 2015
![World-Underground Banner](https://static.wixstatic.com/media/0e160a_d558e183ca874434ba6b2efcae01a95f.gif)
client: Techint 2015
![World-Underground Notebook](https://static.wixstatic.com/media/0e160a_20c76eabcd344bd59069bc73dc32d4a6.jpg/v1/fill/w_147,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_20c76eabcd344bd59069bc73dc32d4a6.jpg)
client: Techint 2015
![World-Underground Notebook](https://static.wixstatic.com/media/0e160a_077b80f55c554eedaaeb7fc3fe167867.jpg/v1/fill/w_147,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_077b80f55c554eedaaeb7fc3fe167867.jpg)
client: Techint 2015
![World-Underground Notebook](https://static.wixstatic.com/media/0e160a_20c76eabcd344bd59069bc73dc32d4a6.jpg/v1/fill/w_147,h_108,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_20c76eabcd344bd59069bc73dc32d4a6.jpg)
client: Techint 2015
Techint
Campagna Agenzia di Viaggi
Una campagna di comunicazione interna per informare sulle nuove procedure di prenotazione viaggi.
Il concept grafico su cui si basa la campagna è quello della Metropolitana. Una simpatica metafora visiva di un modo nuovo e contemporaneo di viaggiare nel mondo, Internal communication campaign to convey the information about the new travel agency and new procedures to a big number of employees of a very big company, such as Techint. The campaign was made up of a poster, web banners and a notebook, all expressing the concept “world-underground”. A visual funny metaphor of a new, contemporary way to travel the world, as easy as take the underground!
![Web Magazine adv page](https://static.wixstatic.com/media/0e160a_e71201bdfe20462d9b3f9b486a63d5f3~mv2_d_2481_1448_s_2.jpg/v1/fill/w_147,h_86,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_e71201bdfe20462d9b3f9b486a63d5f3~mv2_d_2481_1448_s_2.jpg)
2016 client: Perpetua
![Web Magazine adv page](https://static.wixstatic.com/media/0e160a_6fc9f29958d0402cad209acaf0015216~mv2_d_2481_3508_s_4_2.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_6fc9f29958d0402cad209acaf0015216~mv2_d_2481_3508_s_4_2.jpg)
2016 client: Perpetua
![Web Magazine adv page](https://static.wixstatic.com/media/0e160a_e71201bdfe20462d9b3f9b486a63d5f3~mv2_d_2481_1448_s_2.jpg/v1/fill/w_147,h_86,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_e71201bdfe20462d9b3f9b486a63d5f3~mv2_d_2481_1448_s_2.jpg)
2016 client: Perpetua
Perpetua, the pencil
Una sintetica campagna multimediale per la rivista online DM magazine.
![Web Banner](https://static.wixstatic.com/media/0e160a_f6c865d9d6324937bcad858b20cb35b4~mv2.gif)
2016 client: Perpetua
![Web Banner](https://static.wixstatic.com/media/0e160a_f6c865d9d6324937bcad858b20cb35b4~mv2.gif)
2016 client: Perpetua
![Innovation Program A4 POSTER](https://static.wixstatic.com/media/0e160a_f6209667b49b4c758e832eeaf6f5a8b8~mv2_d_2480_3508_s_4_2.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_f6209667b49b4c758e832eeaf6f5a8b8~mv2_d_2480_3508_s_4_2.jpg)
client: Techint 2015
![Innovation Program A4 POSTER](https://static.wixstatic.com/media/0e160a_13be270c38e74b47982785f81eb42814~mv2_d_2480_3508_s_4_2.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_13be270c38e74b47982785f81eb42814~mv2_d_2480_3508_s_4_2.jpg)
client: Techint 2015
![Innovation Program A4 POSTER](https://static.wixstatic.com/media/0e160a_d6d2b63f4d90459d89699f5c03e4e72d~mv2_d_2480_3508_s_4_2.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_d6d2b63f4d90459d89699f5c03e4e72d~mv2_d_2480_3508_s_4_2.jpg)
client: Techint 2015
![Innovation Program A4 POSTER](https://static.wixstatic.com/media/0e160a_f6209667b49b4c758e832eeaf6f5a8b8~mv2_d_2480_3508_s_4_2.jpg/v1/fill/w_147,h_208,al_c,q_80,usm_0.66_1.00_0.01,blur_2,enc_auto/0e160a_f6209667b49b4c758e832eeaf6f5a8b8~mv2_d_2480_3508_s_4_2.jpg)
client: Techint 2015
Techint
Programma innovazione
Poster in A3 e web banners in 4 lingue diverse.
![Web Banner](https://static.wixstatic.com/media/0e160a_fdca28dda2a343a98f8a6cc2c1164cbd~mv2.gif)
client: Techint 2015
![Web Banner](https://static.wixstatic.com/media/0e160a_fdca28dda2a343a98f8a6cc2c1164cbd~mv2.gif)
client: Techint 2015
![Web Banner](https://static.wixstatic.com/media/0e160a_1dbcfe38cb744b249dcda7a9b8aa6605~mv2.gif)
client: Techint 2015
![Web Banner](https://static.wixstatic.com/media/0e160a_1dbcfe38cb744b249dcda7a9b8aa6605~mv2.gif)
client: Techint 2015
![Web Banner](https://static.wixstatic.com/media/0e160a_93798680e0c54012b3b65aec6936ff65~mv2.gif)
client: Techint 2015
![Web Banner](https://static.wixstatic.com/media/0e160a_93798680e0c54012b3b65aec6936ff65~mv2.gif)
client: Techint 2015
![techint-banner-esp](https://static.wixstatic.com/media/0e160a_7a9663a956ab43389c983dfe7540223a~mv2.gif)
![techint-banner-esp](https://static.wixstatic.com/media/0e160a_7a9663a956ab43389c983dfe7540223a~mv2.gif)